Taco Bell Color Palette | HEX, RGB & HSL

Taco Bell currently uses the color purple for their company logo, social media profiles, and website elements such as buttons and icons.

The hexadecimal codes for their two main purple shades are #68298C and #9E7FBA.

When it comes to the respective RGB value of those colors, dark purple has 104 red, 41 green, and 140 blue, while light purple has 158 red, 127 green, and 186 blue.

In HSL, dark purple would have a hue of 278, 55% saturation, and 35% lightness, and almost-black would have a hue of 272, 30% saturation, and 61% lightness.

Please continue reading below for any other of their brand color schemes, including their Instagram and Twitter profiles and official mobile app icon.

Taco bell logo
Hex: #68298C
RGB: (104 41 140)
HSL: (278 55% 35%)
Hex: #9E7FBA
RGB: (158 127 186)
HSL: (272 30% 61%)
Hex: #FFFFFF
RGB: (255 255 255)
HSL: (0 0% 100%)
Taco bell old logo

Old logo

Hex: #363E99
RGB: (54 62 153)
HSL: (235 48% 41%)
Hex: #EC008C
RGB: (236 0 140)
HSL: (324 100% 46%)
Hex: #FFE11B
RGB: (255 225 27)
HSL: (52 100% 55%)
Hex: #FFFFFF
RGB: (255 255 255)
HSL: (0 0% 100%)
taco bell app icon

App Icon

Hex: #68298C
RGB: (104 41 140)
HSL: (278 55% 35%)
Hex: #9E7FBA
RGB: (158 127 186)
HSL: (272 30% 61%)
Hex: #FFFFFF
RGB: (255 255 255)
HSL: (0 0% 100%)

Website

Hex: #000000
RGB: (0 0 0)
HSL: (0 0% 0%)
Hex: #DF4661
RGB: (223 70 97)
HSL: (349 71% 57%)
Hex: #501098
RGB: (80 16 152)
HSL: (268 81% 33%)
Hex: #68298C
RGB: (104 41 140)
HSL: (278 55% 35%)
Hex: #9E7FBA
RGB: (158 127 186)
HSL: (272 30% 61%)
Hex: #5CB8B2
RGB: (92 184 178)
HSL: (176 39% 54%)
Hex: #DEDEDE
RGB: (222 222 222)
HSL: (0 0% 87%)
Hex: #F2F2F2
RGB: (242 242 242)
HSL: (0 0% 95%)
Hex: #FFFFFF
RGB: (255 255 255)
HSL: (0 0% 100%)
taco bell instagram profile

Instagram Profile

Hex: #6203E6
RGB: (98 3 230)
HSL: (265 97% 46%)
Hex: #D81B82
RGB: (216 27 130)
HSL: (327 78% 48%)
Hex: #FFFFFF
RGB: (255 255 255)
HSL: (0 0% 100%)
taco bell twitter profile

Twitter Profile

Hex: #000000
RGB: (0 0 0)
HSL: (0 0% 0%)
Hex: #FFFFFF
RGB: (170 83 196)
HSL: (286 49% 55%)

Resources

We encourage you to watch these YouTube videos as a very good way of getting to know more about colors and how they work in various situations.

You will learn why it is so important to know and learn a lot about color psychology and how you can make the most out of it.

Video #1

This next video was uploaded to YouTube by ColorCode. 

He talks about using HEX, RGB, and RGBA.

Video #2

This other video is from Webflow.

They give us a review on how hues are utilized on the web and some extraordinary tips on the best way to truly comprehend the differences behind each shading.

Lastly, maybe also read this article by Hacker Noon titled: Hex colors, how do they work? 

You will get to know how hex numbers are determined and what each character means.

Disclaimer

We do not own any logo or image used to describe the color palettes of any brand. All rights goes to the respective owner.

Fair Use allows people to use someone else’s copyrighted work without permission in certain circumstances. Common examples include: criticism, commentary, news reporting, teaching, scholarship and research.

Before you go

Make sure to check out other color palettes that we currently have on our website by using the search bar on our homepage or site header. 

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